What is Maslow’s Hierarchy of Needs?

Psychologist Abraham Maslow developed the Hierarchy of Needs. It places human needs into five categories ranging from basic survival needs like food and shelter to the need for self-actualization. According to Maslow, lower needs take priority. They must be fulfilled before the others are activated. There is some basic common sense here — it’s pointless to worry about whether a given color looks good on you when you are dying of starvation, or being threatened with your life. There are some basic things that take precedence over all else. Maslow’s Hierarchy of Needs has often been represented in a hierarchical pyramid with five levels. The four levels are considered physiological needs, while the top level of the pyramid is considered growth needs. The lower level needs must be satisfied before higher-order needs can influence behavior. Furthermore, once one need is satisfied, an individual seeks to achieve the next level. When applied to work, the theory implies that you the employer must understand the current need level of each employee to know what will motivate them.

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