What is Micromax?

Micromax is an Indian consumer electronics company headquartered in Gurugram, Haryana that was established as an IT software company operating in the embedded device’s domain. The company later entered the mobile handset business and by 2010, it became one of the largest domestic companies making handsets at much affordable price. Micromax started its overseas expansion in 2013 by venturing into Russia and Romania, two developing markets that it reckons to have a strong desire for more affordable smartphones. Micromax already has traction on its side. It’s now India’s top smartphone brand, says a report by Canalys, after surpassing Samsung towards the end of 2014. Over the past decade, Micromax has made the accessibility of technology in India to the general mass of the country – by offering affordable innovations through their product offerings and removing barriers to large-scale adoption of advanced technologies. Micromax is currently the 2nd largest smartphone company in India. Micromax is a brand which is close to the heart of the youth and celebrates the vibrancies of life and empowerment.

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