What is OnePlus?

OnePlus – founded on 16 December 2013 by former Oppo VP Pete Lau and Carl Pei. Their goal was to design a smartphone that would balance high-end quality with a lower price. While you might still be able to technically call OnePlus a startup, it’s been around for a few years now and has transitioned into a flourishing brand that has been consistently putting out quality devices that fans love dearly. The company is a genuine innovator in two ways. First, its phones run on CyanogenMod, a reworking of Android that looks like the raw stock Android OS but lets users configure for their own needs. Second, OnePlus distributes its phone by personal invitation. The latter strategy has come in for a lot of criticism, but at least OnePlus was trying to do something different. And users love its sleek stylish devices. Cyanogen made a deal with Micromax to exclusively support its Yu phones, which may prevent OnePlus from using the OS.

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