How is East Asia media received in western culture?

One of the contentious issues that the rise of East Asian media cultures highlights is whether and how it de-Westernizes or de-Americanizes media culture production and circulation and challenges and reconfigures global cultural power relations. Globalization processes have enhanced media culture production capacities of various non-Western actors. This testifies to the relative decline of the supremacy of American media cultures and questions the credence of the Western cultural imperialism thesis. East Asian media cultures are not just well-received domestically. They have crossed the national boundaries as well, especially to other parts of East Asia. This is suggestive of another trend of media globalization that regional connections are enhanced in such a way as to bypass the command of Euro-American media culture production and distribution. Furthermore, inter-Asian promotion and co-production of media cultures have become commonplace with the growing collaboration and close partnerships among media culture industries in the region with the aim of pursuing international marketing and joint ventures spanning transnational markets, as a term such as ‘Asiawood’. This solidifies the thought of how East Asia media is perceived in the Western culture.

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