What has influenced Indian Mass Media to develop?

The deregulation of Indian television that followed instigated the very rapid growth of private entertainment-based television stations that drew heavily on international television formats as well as the back catalog of the commercial film industry. Contemporaneous developments have included a revival in the film industries, and broad expansion in the fields of press and radio, along with the sunrise industries of information technology and mobile telephony. This sizeable expansion of the realms of commercial communication has also been closely linked to a significant expansion in the field of advertising and marketing. The commercial application of new media technologies, curtailment of state monopoly and the swift arrival of large, vertically integrated media combines from abroad have transformed the Indian media environment. In this light, it is entirely fitting that the mass media have vocally celebrated the new regulatory outlook, becoming an exemplary and cheerleader for the liberalization economy. Therefore, liberalization has influenced Indian mass media to expand and develop on a larger scale.

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