What is Dior?

Christian Dior, the founder of the multi-million dollar fashion label, was born on January 21, 1905. Granville, a town by the sea in the north of France is where he called home until his family moved to Paris when he was five years old. He was the son of Louis Maurice Dior, owner of a very successful business manufacturing fertilizer. The early 1930’s is when Dior got his first taste of the fashion industry. He used his artistic flair to make a living and began selling fashion sketches. Little did he know that this was the beginning of an empire allowing to his aptitude for designing women’s clothes. Dior soon licensed his name to a range of luxury accessories, beginning with ties then moving onto furs, hosiery and handbags. This move was criticized and thought to cheapen haute couture, however, due to this venture, Dior’s name quickly made its way around the world. In fact, it was such a profitable move for the brand that it wasn’t long before all of the fashion houses followed suit. The brand today is just as high class and desirable as it was back in 1947, with its designs being worn by the most affluent in society and its runway shows influencing the rest of the fashion world.

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