What is H&M?

Originally called Hennes, the company’s name was changed to Hennes & Mauritz in 1968, when the hunting and fishing equipment store Mauritz Widforss was acquired; clothing lines for men and children were introduced in the same year. In 1974 the brand was listed on the Stockholm stock exchange and its name was abbreviated to H&M, as we know it today. Since then, the company has grown into a global brand with more than 3,500 stores delivering the hottest fashion trends around the world. Not slowing down, in the late 2000s the company entered various Asian markets, opened its first stores in the Middle East via franchise, and launched H&M Home, opening the home items industry up to the company. Since 2010 growth has, not surprisingly, been close to exponential for the company. It has opened stores in both hemispheres to give it a total of 3,716 locations, and honed its online offering to effectively reach all corners of the globe.

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