What is McDonalds?

Founded by Richard and Maurice McDonald in the early 1940s, McDonald’s pioneered the ‘Speedee Service System’ – a simple method of preparing hamburgers that used production line efficiency in a restaurant. The service and the restaurant, which served up simple hamburgers and family meals in a small California town, proved to be a hit to those in the area and beyond. Despite its success, however, it took McDonald’s a surprisingly long time to become one of the world’s top restaurant brands. The company only filed for a trademark in 1961, describing itself as a ‘drive through restaurant’ and introducing its mascot – Ronald McDonald – in the same year. Today, McDonald’s maintains over 34,000 restaurants around the world, serving up everything from Breakfast McMuffins to unique dishes like the McShrimp. One of the world’s truly global corporations, McDonald’s restaurants can be found in countries as far abroad as Indonesia and Egypt, where the company has a special halal menu.

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