What is Nike?

Nike was started over 50 years ago by Bill Bowerman and Phil Bowerman when they wanted a lighter shoe to help out the individual and team competitors. Knight wanted a job in sports he could run from his car. He saw a future and wanted to dominate the sportswear industry by innovative mass marketing and cheap help. And sometimes he even tried to create good products. In 1988 Nike changed the face of branding and sportswear commercials. “Just do it” was in advertising. “Just do it” is now featured in the Smithsonian and was named one of the top 5 sayings of the 20th century. In the 1990s everyone wanted to be like Mike, and the decade-long think he could make it to the NBA. As long as they didn’t follow Jordan to Major League Baseball, everyone was very happy, especially the Nike founders who made well over $20 billion.

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