What is Reebok?

Reebok is a United Kingdom based company founded by Joseph William Foster. The company started because Joseph added spikes to his running shoes, and this led him to start his own company, JW Foster, and Sons in the late 1800’s. The company wasn’t well known, but their shoes were seen in the Olympics in 1924. Later down the line, Joseph’s grandsons came up with the company Reebok in 1958. Paul Fireman was able to get the rights to sell Reeboks in the United States in 1979. Reebok USA jumped into the market with their running shoes that were the most expensive shoe at the time.     Reebok then changed the game and starting gearing their shoes towards the aerobic and fitness crowd. Near the end of the 80’s Reebok gained huge success with Reebok Pump shoes along with the well-known slogan “Pump it Up”. Reebok transformed the fitness industry with ground-breaking shoe technology, hundreds of styles, sportswear lines and by launching the first trainer designed specifically for women – the Freestyle. They supported the world’s elite athletes and even collaborated with Jay-Z.

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