What is Puma?

It began in 1924, Herzogenaurach, when German brothers Adolf (Or Adi) and Rudolf founded a shoe factory in none other than their own mother’s laundrette. Their business was the only one at the time that manufactured sports shoes and, having found their niche, the brothers got to work. Three years later in 1927 the ‘Gebruder Dassler Schuhfabrik’ – translated into Dassler Brothers Shoe Factory – moved into a separate building with a more reliable power source and began producing their first shoes. World War II eventually caused trouble for the business on a personal level as rifts began emerging between brothers Rudolf and Adi until eventually the business assets were split and Rudolf founded his own company – PUMA Schuhfabrik Rudolf Dassler. That same year the company released the ATOM – PUMA’s first official football boot. The boot met with success being worn by several players of West Germany national team in their first football match after the war. In 1958 Rudolf introduced the patented ‘formstrip’ which was originally created to stabilize the foot inside the shoe, but which has now become a trademark image of PUMA footwear.

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