What made GrabTaxi successful in the Philippines?

What made Grab successful in the Philippine market is that the people did not know they needed it until it arrived. People who commuted in the Philippines were traditional sidewalk taxi hailers, and they did not know that an application existed where they can access taxi services around the area and can input their location and destination to see the estimated price of the whole ride within their mobile devices.  This is also because Filipino commuters were used to taxi drivers refusing them if the drivers did not like the destination of the passenger or the drivers would usually charge extra just because they want to. But with Grab, they can see the exact amount of the cost of the trip and the driver will surely take them to their destination. This makes it less hassle than traditional taxis existing in the streets of the Philippines. Furthermore, during Grab’s startup, their prices were reasonable and affordable for the Philippine market.

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