How to better advertise on LinkedIn?

Blog.kissmetrics.com stated that using a woman’s photo in an ad drives more clicks. However, when establishing a blog, the picture should contain the company’s logo. Another tip from sproutsocial.com, asking a question in an ad drives more clicks and makes the 25-character limit count.      LinkedIn has two basic pricing: CPC (Cost-per-Click) and CPM (cost per 1,000 impressions) CPC has a minimum of $2. According to marketingland.com, the minimum daily budget in LinkedIn is $10, unlike Facebook with a $1 minimum per day and Twitter and Google with no minimum daily requirement. “In order to successfully evaluate ad variations, I recommend having at least enough budget for 100 clicks a day. Again, LinkedIn should be about connecting with a very specific audience, so every click should be worth it.” According to tomfanelli.com, the average age of a LinkedIn user is 44 years old. If the target audience is younger, then LinkedIn might not be the best platform to marketing and advertising.  LinkedIn is geared more towards professional affiliations, unlike Facebook which is focused more on interests.

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