What is M.A.C.?

The Canadian company officially launched in 1985 as Make-up Art Cosmetics. The brains behind the operation were Toronto-based salon owner Frank Angelo and makeup artist and photographer Frank Toskan. Angelo had an entrepreneurial spirit since childhood, screening movies in his neighborhood for kids and then forming a successful band in his teens. By ’69, he had opened a chain of unisex hair salons in Toronto. Toskan was also there, working as a sought-after makeup artist. He became fed up with the limited styling tools available, so he began to craft his own. For instance, he hand-trimmed natural bristle brushes to use in his kit. The two met in the ’70s and decided to work together on developing a line of cosmetics for editorial shoots. M.A.C. Cosmetics was born and quickly began to blossom in the early ’80s. With Toskan as the creative director and Angelo as director of marketing, they worked out of the kitchen in the back of one of Angelo’s hair salons. Joined by Tolkien’s future brother-in-law and chemist Vic Casale, they cooked up their first lipstick, that was inspired by a bold pink Crayola crayon named Flamingo. Token himself proclaims it was the first matte lipstick ever to look the same way on the lips as it did in the tube. The finish photographed beautifully and soon the lipstick line expanded to include 23 other crayon-inspired shades, as well as a small range of pencils, bases, and powders.

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