What is Under Armour?

Under Armour was developed by athletes for athletes. We understand their needs and the demands of competition. What began nearly a decade ago with our superior undershirt for equipment sports has evolved into six diverse gear lines to cover all seasons, climates, and conditions. By employing only the finest microfiber fabrics, Under Armour has engineered the ultimate Moisture Transport System in garments that slide over your body like a second-skin to keep you cool, dry, and light throughout the course of a game or workout. As the originator of the industry, Under Armour remains dedicated to new technology and is determined to enhance the performance of every athlete on every level. Kevin Plank founded Under Armour in 1996. At the time, he was a 23-year-old special teams captain of the University of Maryland football team. Plank got the idea for the Under Armour brand after noticing how much dryer his compression shorts stayed than the shirts he wore while playing football. Plank set out to design a shirt made of synthetic fabric that would wick away moisture and began selling the apparel out of the trunk of his car and his grandmother’s basement. At the end of 1996, Plank made his first large sale, selling apparel to a team for $17,000.

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