What is Chanel?

Coco Chanel was born in 1883 and first established the House of Chanel in 1909 when she opened the first millinery shop, called Chanel Modes, in Paris. She retained the role of chief designer for the company until her death in 1971. Chanel was famous for revolutionizing haute couture by introducing comfortable, casual suits and dresses at a time when the fashion world was dominated by constricting corsets. With a plethora of famous French actresses soon sporting Chanel’s hats, her reputation was soon established and in 1913 women’s sportswear was introduced following the start of World War I. Part of Chanel’s success during the 1980s was its adherence to a conservative, proven image. Chanel designers and marketers were extremely careful to not tamper with the Chanel legend. While other perfumes had changed to follow short-term trends, the Chanel fragrance remained classic and unchanged. Even the Chanel No. 5 bottle, with its traditional black-and-white label and simple lines, was considered a work of art by the company.

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