What is L’Oreal

L’Oreal began in 1909 as the project of a young chemist, Eugene Schueller. After discovering a formula for hair dye he began manufacturing his own products and selling them on to Parisian salons. His work evolved into the founding of an organization, Societe Francaise de Teintures Inoffensives pour Cheveux (The French Society for safe hair dyes). The society was based upon the principles of continuing research and innovation in the field of beauty, principles that are instantly recognizable in its direct descendent L’Oreal. By the end of 2012, the company employed over 72,000 people, including around 2,000 chemists and researchers. All are striving to provide the latest innovations in beauty and hair care. Over the past century, the company has developed beyond dyes to producing women’s cosmetics, skincare, and body care. It has an advanced range of men’s shaving, bathing, and grooming and has led the way in the innovation in male-specific skincare and anti-ageing. In 2005 L’Oreal released the Men Expert line, thought to be the largest and most comprehensive range of its type.

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