What is Payless ShoeSource?

Payless ShoeSource, Inc. is the largest footwear retailer in the United States. The company operates about 4,700 stores in all 50 states as well as Puerto Rico, Guam, Saipan, the U.S. Virgin Islands, Canada, Central America, the Caribbean, Ecuador, and Japan. It also sells footwear via the Internet at www.payless.com. Payless has built its success by offering a large selection of shoes at very low prices, most selling for less than $15 as of 2004. In 2009, Payless reported $2.576 billion in sales and capture a large percentage for the cost-leader footwear market. Payless is represented in all 50 states.  Internationally, Payless has multiple locations in Central and South America, Canada, and the Caribbean.  In 2009, Payless opened stores in the Middle East and has signed agreements to franchise into Russia, the Philippines, Israel, Malaysia, Singapore, Mexico and Indonesia. Over the past fifteen years, Payless has been increasing the fashion level of their products and have now repositioned themselves as an on-trend fashion outlet with trendy names at reasonable prices.  Payless has formed several partnerships with designers to create capsule collections exclusively at Payless that comprise one season; however due to the success of these designer collections Payless has been expanding these designer relationships.

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