What is Versace

For almost 15 years, Versus Versace had a strong presence in the fashion industry, headed by Donatella Versace. It previewed in Milan in 1990, and each season’s collection since then boosted similar, eye-catching designs. From clothing to watches, eyewear, and accessories, Versus burst out of the shadow of the larger Versace brand and made an impression with its own label. Versus Versace even launched its own sub-brand in the early 2000s; Versus Sport. However, this was discontinued in 2004 when the company was facing a downturn in profits. Versus was limited to just a collection of accessories and was ultimately forced to shut down in 2005. Today, the rock-chic look that Donatella has always favored is still very prominent throughout the brand. Graphic t-shirt designs and bold print encapsulates what it means to be Versus, and through this, the once small diffusion line has become its own world of fashion forward products.

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