What is Baidu?

Baidu is the largest Chinese language search engine in China and was created in January 2000 by Robin Li. In addition to offering search opportunities, Baidu also offers a variety of related search products: image search, book search, maps, mobile search, and much more. Baidu has been around since 2000, and according to most measurements is the most popular Chinese language site in all of China. according to the latest statistics, Baidu is the most popular search engine in China, controlling 61.6 percent of China’s search market. As of September 2015, Alexa estimates that the percent of global Internet users who visit baidu.com is at 5.5%; a huge number when you consider that the global digital population is estimated at 6,767,805,208. Headquartered in Beijing, Baidu was founded in January 2000 by Robin Li and Eric Xu. It quickly rose in popularity within China, garnering a huge following. It went public in 2005, and on its opening day ended with a return of 354%! Since its creation, Baidu has consistently been the search engine market leader in China. It had originally faced competition from Google. However, due to strict digital rules and regulations within China, Google and all its subsidiary sites being blocked in early 2010. By November 2013 Google’s search market share declined to 1.7% from its August 2009 level of 36.2%. Currently, all Google sites are fully blocked within mainland China, resulting in Baidu’s dominance in the market expanding

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