What is Google?

Google is a multinational, publicly-traded organization built around the company’s hugely popular search engine. Google’s other enterprises include Internet analytics, cloud computing, advertising technologies, and Web app, browser and operating system development. Google began in 1996 as a project by Larry Page and Sergey Brin. Larry and Sergey were both studying at Stanford University California. In their research project, they came up with a plan to make a search engine that ranked websites according to the number of other websites that linked to that site (and ultimately came up with the Google we have today). Before Google, search engines had ranked sites simply by the number of times the search term searched for appeared on the web page, and the duo set out to make a more “aware” search engine. Today (Article written end of 2006) Google has a dominant controlling share of the search market. Google is the most widely used search engine on the internet with a 54% market share. Yahoo! Is Google’s closest rival with 23%,  less than half of Google’s share, and MSN even falls far short of Yahoo!, lagging far behind in 3rd place with a 13% market share.

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