What is LinkedIn?

LinkedIn is a huge database of professionals.  LinkedIn standardizes information entered by users into predefined “Profile Headline”, “Summary”, “Education”, “Company”, etc. categories.  In addition to this huge database of information, the platform also provides an awesome search tool to allow you to pinpoint the person you are looking for depending on a number of very specific factors. On the other hand, the more connections you have, the closer you will appear to more people – and the closer others that you might want to contact will appear to you. LinkedIn started out in the living room of co-founder Reid Hoffman and the site officially launched on May 5, 2003. Reid has previously been on the board of Google, eBay and PayPal, so had a proven track record before taking the first round of funding and eventually floating on the New York stock exchange. This also goes some way to explaining the great integration between Google and LinkedIn. Today, LinkedIn has topped 315 million users globally which statistically is the majority of professionals. The research is not conclusive but I have seen estimates between 350 to 600 million business professionals on the planet, so over 50% of the business professionals on the planet are on LinkedIn. The platform has grown steadily since day one with the current rate at two new user accounts being created per second and that’s more than one million new users each week joining.

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