What is Pinterest?

Pinterest is a social network that allows users to visually share, and discover new interests by posting, known as ‘pinning’ on Pinterest, images or videos to their own or others’ boards and browsing what other users have pinned. Using a visual orientation, the social network is very much focused on the concept of a person’s lifestyle, allowing you to share your tastes and interests with others and discovering those of like-minded people. The social network’s goal is to “connect everyone in the world through the ‘things’ they find interesting.” Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet. Development of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. The site proceeded to operate in invitation-only open beta. Silbermann said he personally wrote to the site’s first 5,000 users offering his personal phone number and even meeting with some of its users. Nine months after launch the website had 10,000 users.

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