What is Reddit?

Reddit is an online social media community where users vote on content. There are sub-communities, or subreddits, that any user may create that are independent and moderated by a team of volunteers. Some subreddits cater to a more technical audience – such as r/sysadmin and r/vmware subreddits. Reddit users submit links to online content and vote on which stories and discussions are important. Anyone can join Reddit. Anyone can participate. In 2013, Reddit had 55,024,811 unique visitors from more than 175 different countries, according to the company’s page. On March 23, 2013, Reddit powered 4,206 active communities consisting of more than 2,094,953 logged in redditors casting over 16,121,282 votes. It’s a growing platform with an engaged technical audience. Today Reddit.com is not only one of the biggest social sites, but its community is among the most loyal ones. The average redditor spends more than 16 minutes browsing the site and doing some Reddit stuff. By the end of 2011, the site received more than 1,5 billion monthly impressions. Nearly 80% of its user are male and the most loyal ones tend to be Canadians.

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