What is Sephora?

Sephora started out as a small perfumery in Limoges, France, called Shop 8. Dominique Mandonnaud wanted to provide a place for customers to try out the products before making a purchase, something almost unheard of at the time. Products were grouped together by type, not brand. By 1979, 12 more stores had opened. Mandonnaud purchased the Sephora chain in 1993, according to the company history. This meant merging the 38 Sephora stores with his 12 Shop 8 stores. In 1995, Sephora company history reports that it launched a brand of its own name. The Sephora brand included bath and body products. In addition to the company’s impressive number of stores, Sephora now offers its products for sale on its website. According to the company, the U.S. site launched in 1999, and the Canadian version followed in 2003. While online customers cannot benefit from the company’s in-store sampling program, the convenience of shopping online is a draw for many. Additionally, the online store may have brands and products that local stores do not. With the comprehensive return policy, shopping is mostly worry-free.

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