Why is Korean Pop popular in the Philippines?

There is a significant growth in the fan base of Korean Pop culture in the Philippines in the past decade. More Filipinos are becoming fans of Korean Pop music, Korean shows and movies, Korean style and fashion, Korean literature, Korean food, and other Korean aesthetics. It is understandable because Korean Pop is relatable, fresh, vibrant, and youthful. This is what makes Korean Pop appealing to both young and old generations. Watching Korean shows reminds people of their good old times or it makes young viewers feel good and bubbly since most themes of the Korean shows are light and teeny boppers. In addition, Korean style and beauty are lighter and more natural compared to its western counterpart, where heavy and full coverage makeup is trendy. Korean style is creative yet sophisticated, and trendy yet youthful. Aside from that, Filipinos love Korean food due to its variety. Many people flock to Korean BBQ restaurants because Korean meats are flavorful and filling. There are also lots of vegetable side dishes that balances the umami flavor of the entrees. Filipinos love Korean Pop culture because Korea was able to preserve and develop its culture without too much western influence, and this is what makes it more interesting all together.

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